Semiotics Essay Example | Topics and Well Written Essays - 1250 words

Semiotics - Essay Example This analysis presented in the paper concludes the ways in which the advertisement message is portrayed in every aspect. The effectiveness of the message is also analyzed by figuring out the volume of sales before and after the new advertisement presentation. The goal of the advertisement is to attract maximum number of customers. The complete research aims to get the idea that how much sale boost company can get from such advertisements. Body 1 The radical essay of Barthes ‘Rhetoric of the image’ written in 1977 proposed that the images portrays different meanings than words and these can be described in many ways. The images can be communicated in wrong ways sometimes because people get the idea of every phrase or image from their perspective. Reading Barthes approach is about the idea of three layers of the meanings which an advertising image conveys when used with other symbolic representations. The first layer is perceived as the linguistic part from the message whi ch consists of words and text messages. The second layer by the Barthes proposition is the coded iconic message which is connoted message by the organization or the brand which they are signifying or expressing indirectly. The third and last layer described by Barthes is the non-coded iconic message that is delivered by the content of the message which is the directly implied message presented in front of the target market for perceiving the idea of the brand or for creating brand recognition. The basic presentation is perceived by people through the first meaning of the image, context, and the way to hit the target market for making the visual or vision of the brand. The second denotation is used for identification of the actual product that is designed for the target market. Body 2 The same analysis that is conducted by Barthes in 1977 is applied to the DKNY advertisement about perfumes. The same layer formula is also applicable on this advertisement image of the DKNY perfume adve rtisement. Reading The linguistic layer of the theory proposed by Barthes has the most important part of the text that it contains the most prominent words of the text area which are ‘Be Delicious’. These words can be injunction that acts as admonition to the advertisement and also these words can be a way to intimidate the audience to buy the product and use it for making themselves more seductive and appealing. Another motive of these words is to promote the idea that this product of DKNY will make its user ‘delicious’. In combination the message conveys the idea of getting the two way benefit through the purchase of this product, first one is to make this product desirable and second one is to fulfil their need to be delicious. The word delicious can be taken in different senses. The first meaning can be extracted from the word delicious can be the fruit extracts used in the making of the product or another sense of sexual attraction that could be negati vely perceived by the audience (Barthes, 1977). Example/Explain This word delicious makes us look at women as a commodity to be consumed as any other thing that could be delicious. This is also related to the perception of the target audience and other people to create the desire of possession or being possessed by the

Themes in Hip Hop Culture Essay Example | Topics and Well Written Essays - 500 words

Themes in Hip Hop Culture - Essay Example In tandem with the salient issues and themes touched upon by the textual sources under consideration, the movie Boyz n the Hood does bring to fore many political, social and cultural issues that are conveniently bypassed by the popular media and cinema.The Hip Hop culture evident in the movie does intertwine with the glaring political and social issues like economic and social marginalization and racism faced by the communities. The whole objective is to usher in a measure of education and concern through a medium that is highly creative, subtle and insightful. The gang violence covered by the movie and the salient social, familial and academic influences which on one side make Doughboy fall a victim to the vicious and unsparing gang violence and which on the other side does convince Tre to renounce a life of violence does show as to how the flares of hope do shimmer in an otherwise violent and crime ridden life in the hood. The book by Nelson George, Durand’s Lecture, the for ward in the Anthology of Rap, and discussions in the class do envelop this society altering collision between the salient and dominant culture that is pervasive and powerful and the marginalized black culture thriving in the hood.The movie Boyz n the Hood does represent an effective and moving outlet for an array of racial, cultural and political themes that are so strongly embraced and expressed by the larger Hip Hop culture. For instance in the climax of the movie where Doughboy gets dejected and disheartened by a life imbued with violence and revenge.